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At the time, not only were we saying it, but everyone was saying it. With this PSA, Budweiser says it's trying to do more than just sell beer. The guys became celebrities in their own right. The original "whassup" commercial ran during a Monday Night Football game in December of 1999, and has been repeatedly used as a pop culture … Today's marketing moment was chosen by Bob Scarpelli, former chairman and chief creative officer at DDB Worldwide. We encourage everyone to take a moment out from their day to check-in, and I look forward to connecting with people across the country while having a Bud and re-watching a game soon.”. It might have later become over-quoted by David Brent and his bantersaurus ilk but the American lager’s original campaign had laidback, goofy slacker charm in spades. “Whassup” became a global phenomenon, popular even in countries where Bud isn’t sold. “Wassup Again” (Budweiser) — Like a lot people back in 1999, I found the Budweiser “Wassup?” ads pretty humorous. Simple, infectious, and hilarious, it originated as a short film before DDB got Stone and friends to remake it as a commercial. For an optimal experience visit our site on another browser. Explore the latest, and greatest, creative work from around the globe. became one of the fewest pop culture phenomenons to be heavily parodied both online and in mainstream. This ad may go down as being one of the most annoying, but it definitely is one of the most memorable and started a whole fad. The original commercial, which aired in 1999 featured a group of friends "watching the game, having a Bud" and greeting each other by sticking out their tongues and yelling "whassup" through the phone. Budweiser - Whassup? Providing great companies with the recognition they deserve. The phenomenon was parodied in Scary Movie. It was based on the short film True by Charles Stone III in which a group of African-American men phone each other while watching sport, with the dialogue centre around yells of “whassup?. ‘‘Whassup True’’ originally aired with little fanfare on sports programming in December 1999. Sep 7, 2013 - Explore Marilyn Petitjean's board "Bud Commercials", followed by 507 people on Pinterest. Whassup? And just last year Burger King and Budweiser partnered up to create a new version of the Wassup commercial. The Latest news for the marketing & media industries. Classic advertisements. See the full 120 Marketing Moments in the dedicated online section and find out how to purchase the exclusive book. "Our hope is that by getting people to check in, we can play a small part in bringing the world closer together during these trying times.”, “My wife and I wanted to partner with Budweiser because we believe the message is crucial,” said Wade. (1999) 5 Best wassup commercials Launched in 1999, Budweiser's Whassup? Budweiser's 1999 "Wassup" ad started the trend that lasted years of people greeting each other "Wasssssuuuuuppp." In the ad, the catchphrase is contagious: One man sits on a couch then receives a phone call. 8. favorite marketing moments from the past 120 years. 1999: Budweiser airs its ‘Wassup’ commercial in 1999. he asks. The phrase even became a short-lived pop culture phenomenon. Whassup? Parodies showed up on the Internet, on TV shows and in movies. Remember when “WASSSSSSSSSSSSSSSSUUUUUUUUUUUP?!?! August Busch IV of Anheuser Busch said: “In our lifetimes, we’ll never see so much value created from a single idea.”. Earlier this month, Wimbledon was called off for the first time since World War II. Budweiser has re-released its iconic 'Whassup' commercial over 20 years after it debuted — and this time, it has a quarantine twist. The video had already developed a reputation in the independent film scene when a copy made its way to Vinny Warren, the associate creative director on … Search 2,345 jobs in marketing, advertising, creative and media. This article is about: United States, Marketing Moments, Budweiser, Advertising, Marketing, Food & Drink. Back in 1999, that phrase was all the craze! Ah, 1999. It won countless advertising awards, including a Cannes Grand Prix, and entered the pantheon of iconic American ads — becoming arguably one of the most well known Super Bowl commercials in history. Wade asks after his friend answers. "Whassup with you?" Whassup? Now, Budweiser was compelled to bring back the commercial for today’s times as the country comes to grips with uncertain periods of isolation. Last spring, the beer brand debuted an ad that came out just before Father's Day and paid tribute to stepfathers who often get overlooked on the holiday. See more ideas about budweiser commercial, budweiser, budweiser clydesdales. The retooled campaign, from agencies David in Miami and MullenLowe, is meant to “introduce a new generation to the unforgettable catchphrase ‘Whassup,'” according to a spokeswoman. Burger King and Budweiser partnered up to create a new version of the Wassup.., it has a quarantine twist phone call Moments, Budweiser, Budweiser clydesdales everyone! Years of people greeting each other `` Wasssssuuuuuppp. the Internet, on TV shows and in.. People greeting each other `` Wasssssuuuuuppp. ’ ’ originally aired with little on. Became one of the Wassup commercial ) 5 Best Wassup Commercials Launched in 1999, phrase... 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