A PEST analysis incorporating legal and environmental factors is called a PESTLE analysis.It is very important that an organization considers its environment . - Transparency in Judiciary System & Processes Transparency is essential for fair and consistent decision making. Chat with us A PESTEL analysis is a framework or tool used to analyse and monitor the external environment factors which have an impact on an organisation. - Attitude towards Leisure Kodak Market's should conduct an ethnographic research to understand both attitude towards leisure activities and choice of leisure activities. Order a custom The Kodak-Fuji Rivalry case study Pestel Analysis now if you value your family and leisure time. of high competitive advantage for companies, There is an increased focus on environmental sustainability and recycling, Consumers are becoming more aware, and demanding ways for recycling products to be Turn in a paper with consistent subject research, engaging case angle, authentic findings, and persuasive conclusions. EMBA Pro provides highly professional custom- PESTEL / PEST / STEP case study solution, analysis methodology & assignment help. For example an Industry may be highly profitable with a strong growth trajectory but it won't be any good for The Toronto-Dominion Bank if it is situated in unstable political . This was the iconic, American organization, always on the position of the leader.Its cameras and films have become know all over the world for its innovations. 3.1 Political With selling cars in 17 countries Tesla Motors has to deal with distinctive political patterns influencing its business operations.One of the major political factors affecting the industry is environmental protection laws to . Introduction - Background of the Kodak company (brief) 2. Based on the value chain analysis, Kodak core competencies entail an agile supply chain incorporated with modern technology, superior logistics systems, a strong and unique culture, effective management practices, and routines, close knit management style (Macmillan & Tampoe 2000 . allowing consumers to enjoy favorable and competitive pricing, Desirable tax policies that support business growth and development will allow investment, which in turn leads to further development and advancement, As a result, Kodak The Rebirth of an Iconic Brand has a distinctive competitive advantage in terms of - Latest technology based innovations implemented by competitors of Eastman Kodak This can provide a good insight into what the competitors are thinking and where Printing Services business model future is. - Other stakeholders such as non-government organizations, protest & pressure groups, activist movements play critical role in policy making in United States. could lead to unethical price wars that take undue advantage of the consumer. Kodak Pestel Analysis Disney 2769 mots | 12 pages Macro-environnement : ANALYSIS PESTEL - Politique: Le gouvernement a financ les infrastructures daccs aux parcs par plusieurs moyens de transport (Gare SNCF, la gare REF, les bus ; le moyen de transport au France permet aux touristes un aller-retour le mme jour aux parcs sans rester dans . industrial growth along with development of competitive edge for the industry in the The PESTEL Analysis of Kodak The Rebirth of an Iconic Brand will help the company make strategic decisions Profile of Kodak: From Film to Digital Photography case study (referred as Kodak Market's for purpose of this article) is a Harvard Business School (HBR) case study covering topics such as Innovation & Entrepreneurship and strategic management. Kodak has developed a strategic plan to minimize production costs and increase efficiency, with the goal being to establish itself in the digital imaging market as it has in traditional film. Bierly, P. & Hmlinen, T., 1995. - Regulatory Practices - The regulatory practices are streamlined with global norms which have helped the country to improve its ease of doing business ranking. consumer confidence. PESTEL analysis is a widely used strategic planning and management tool. Initially, it was known as PEST Analysis. technological R&D of the country, The high investment helps in advancing industries, and equipping them with new, and - Paris Climate Agreement and Commitment of National Government under the Agreement What are the commitments of the country under the Paris Agreement and what is the general level of consensus regarding Paris Climate Agreement in the country. Reinforced its stong presence in the Xray industry as the film supplier. Politic factor ( faktor politik) Faktor pertama yang dievalyasi melalui PESTLE analysis adalah faktor politik.Faktor ini mengevaluasi sejauh mana kebijakan pemerintah dan pemerintah dapat . Plc, and their performance, Higher consumer spending trends are preferred as they lead to higher purchases and Model introduction. Value Chain. It was founded by George Eastman and Henry A. reducing the carbon effect, Kodak The Rebirth of an Iconic Brand and related industry members are increasingly making use of solar 1404 Words6 Pages. - Maturity of technology The technology in the Printing Services sector is still not reached maturity and most players are vying for new innovations that can enable them to garner higher market share in United States. The country has a strong infrastructure with regards to technology, There is a high rate of technological development and advancement, Increasingly, businesses like Kodak The Rebirth of an Iconic Brand are incorporating technological PESTEL Analysis. Business like Kodak The Rebirth of an Iconic Brand have also started using social media for purposes of a and continually strives to improve it further, Country wide regulations demand businesses to form legal contracts pertaining to Some of the technological factors are innovation in customer services, nnovation in product offerings, supply chain disruption because of technology, access to greater information, population access to technology, rate of technology driven change, access to mobile phones driving empowerment etc. smoothly, Government stability also attracts investors for businesses and companies such as by. in manufacturing operations. PEST analysis was developed in 1967 by Aguilar as an environmental scanning framework. important for increasing overall consumption patterns, and health of the economy, These higher consumer trends can be positively influenced through product quality and Analyze the Kodak Market's external competitive environment to identify opportunities and threats. This has altered the power structure that has been persistent in the society for over last 6-7 decades. Political factors are often related to the level of intervention and nature of intervention of the local and national government in the business and economic environment. Changes in macro environment forces can impact the Porter Five Forces & industry attractiveness. an advantage because of its unique competitive positioning and placement, A higher awareness level also means that consumers will prefer quality, and will be - Laws regarding Monopoly and Restrictive Trade Practices As a new player Kodak Market's shouldnt be worried about the monopoly and restrictive trade practices law. operates in a complex and dynamic environment characterized by regulatory changes, growing . They made everything that went in. business tactics and strategies, Competition regulation will also help the government monitor, restrict and regulate PESTEL stands for Political, Social, Economic, Technological, Environmental and Legal factors that impact the macro environment of the firm that it operates in. SWOT Analysis - A detailed analysis of the company's strengths, weakness, opportunities and . Managers at Kodak Market's need to examine three inter-related environments in order to come up with an effective strategy. email will be accepted. New Jersey: Prentice Hall. Over the last few years United States and other emerging economies have changed regulations regarding not only market entry but also how companies in Printing Services can operate in the local market. economy, which in turn would directly affect the performance of companies like Patagonia in sales, consumption and penetration of businesses like Kodak The Rebirth of an Iconic Brand. skilled and educated workers and human resources, thereby adding breadth and depth to It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. SWOT Analysis is a proven management framework which enables a brand like Kodak to benchmark its business & performance as compared to the competitors. O. E. Williamson, Markets and Hierarchies(New York: Free Press, 1975) for the country as well, It is important for government and political institutions and bodies to monitor - Likelihood of Entering into an Armed Conflict From the information in the Profile of Kodak: From Film to Digital Photography case study, I dont think there is a likelihood of country entering into an armed conflict with a neighboring country. For more than half a century Kodak has been the leader and monopolist on the market of film . - Power structure There is an increasing trend of income inequality in United States. respective degrees. Government policies and governance system plays a huge role in nature and objectives of the policies. Biggest Cause Of Kodak's Failure . L'Oral's mission statement as per their annual report is to "Beauty for . technological advancements, and the business continues to make use of, as well as of repeat purchase, Again, Kodak The Rebirth of an Iconic Brand will be at an advantage because of their focus on quality, The family structure and size determines the frequency and nature of purchase made, This is also important for understanding consumption patterns, For the target population it he current market, Kodak The Rebirth of an Iconic Brand is faced largely with The company also sells printers and printing materials that are used in reproducing photos from their digital form. This Method highlights the Importance of the Environment in which any Business Activity takes Place. current consumers, and advocates, This group acts as brand ambassadors for Kodak The Rebirth of an Iconic Brand, and encourages younger Scott D. Anthony. Choosing the vision, mission and the reason of existence for Kodak Market's. 2. In this paper, the researcher focused on determining strategic management problems and mistakes made by Kodak that led to its negative growth in the market. as well as internationally, Trade relations with other countries because of political stability and strength allows Case analysis can be dependent on a few examples, not only for service uses. A PESTEL analysis is used to identify threats and weaknesses . . increase, A higher inflation rate would lead to a lower disposable income, and thus could lead to for only $11.00 $9.35/page. Figure 1: Machinery used in the production of analogue film (c. 1958) 3 To combat this problem, Kodak reduced its product mix - driving customers to digital even faster. In many cases products are designed based on environmental standards and expectations rather than catering to traditional value propositions. energy, and hydroplanes for purposes of operation management and business processes. If there is huge income inequality in the society then the likelihood of conflict and crime increases. The analysis shows that the company developed the digital camera at a time when the . PESTEL analysis provides great detail about operating challenges The Toronto-Dominion Bank will face in prevalent macro environment other than competitive forces. with consumers and gather feedback, As a result, the higher internet penetration has helped Kodak The Rebirth of an Iconic Brand in Thus significantly impacting the ability of Kodak Market's to build sustainable competitive advantage Given the wider acceptance of the suggested policies among population, it is safe to assume that the time scale of these policies will be longer the mandated term of the present United States government. marketing strategies. gathering consumer data and information, Kodak The Rebirth of an Iconic Brand also interacts with, gathers feedback, and communicates promotions to Eastman Kodak Company PESTEL analysis is a strategic tool to analyze the macro environment of the organization. Organizational Behaviour. La empresa debe tener en cuenta la estabilidad del gobierno en los pases donde opera para tratar de minimizar riesgos polticos como la corrupcin. Our goal is to help you attain a better future by aiding you in your KODAK. - Data protection laws Over the last decade data protection has emerged as critical part of not only privacy issues but also intellectual property rights. and sustainable ways and methods, Companies are also hopping on the bandwagon and introducing green products to appeal The Kodak The Rebirth of an Iconic Brand purchases and consumption patterns by the consumers. global market, Adaptations by individual players like Kodak The Rebirth of an Iconic Brand also leads to the building employer, Kodak The Rebirth of an Iconic Brand also ensures that there is no discrimination within the company, PESTEL analysis is also a very popular tool among management consultants to help their clients develop innovative product and market initiatives, as well as within the financial analyst community, where factors may influence model assumptions and financing decisions. Developing strategies that can capitalize on Kodak Market's strengths and help mitigate weaknesses and impact of threats of macro-environment. In PESTEL analysis, you develop a detailed description of a company's macro-environment in terms of political, economic, socio-cultural, technological, environmental and legal factors as well as their effects. up-gradations and innovation to increase business efficiency and affectivity, There is high rate of innovation across all industries, which makes companies Eastman Kodak management has to consider following legal factors before entering international market data protection laws, biasedness toward home players, intellectual property rights protection, time taken to deliver justice, copyrights law, system of justice, discrimination laws etc. Pgina 1 de 2. From the SWOT analysis, it is identified that company has a . For example as the population of USA and EU is growing old the demand for products mostly catering to this segment will grow. - Demographic Trend The demographic trend is one of the key factors in demand forecasting of an economy. - Legal protection of intellectual property, patents, copyrights, and other IPR rights in United States. the talent pool, A moderate to high middle class is also important for Kodak The Rebirth of an Iconic Brand as its Kodak also faced patent infringement cases filed by Polaroid. Some of its recent handheld devices are the Z30, Z10 and Passport (BlackBerry 2014). - Financial Market Structure and Availability of Capital at Reasonable Rates The quantitative easing policy of Federal Reserve has led to liquidity flooding all across the global financial markets. people, With trade blocks, companies like Kodak The Rebirth of an Iconic Brand can also make their products and From the various alternatives presented in . as well as for maintaining the rights and interests of the related stakeholders, Companies like Kodak The Rebirth of an Iconic Brand can take advantage of trade blocks and trade to social media. of health in their products as per consumer research and behavioral assessments. customers through official social media channels. Nikon PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. - Immigration Policies and Level of Immigration What are the immigration policies of the country, what is the level of immigration, and in which sectors immigration is encouraged. Changes in the macro-environment factors can have a direct impact on not only . benefit from advanced knowledge, knowhow and technology as well. 1. checks, and avoid any future hassles. Kodak Market's should consider the fact that at deficit levels of United States in an emerging economy can lead to rampant inflation and serious risks of currency depreciation. - Integration of Technology into Society & Business Processes Uber failed in China because it tried to enter before smartphone were widespread in China. - Research and development investment at both macro level and micro level in United States. and designated process of managing waste, and disposing waste in an environmentally Scandinavian The company plans on increasing weightage for the green product However, in 2012, Kodak filed for bankruptcy. which is beneficial for Kodak The Rebirth of an Iconic Brand, Kodak The Rebirth of an Iconic Brand has also made use of the high internet penetration to reach Climate change and changing ecosystem is leading to the extinction of more than 20% of species on the planet by the turn of this century. Or the Environment in which a Company Operates. treaties that have been formed and signed by the respective country of origin, Trade blocks can facilitate businesses like Kodak The Rebirth of an Iconic Brand by lowering resource Strategy planning process often requires five steps maintain competitiveness by controlling its costs of doing business, Costs of doing business, in turn, will also not be passed on to the consumers thereby The company utilises modern technology to make its unique products (Bodell 2013). Company Analysis Organizational Structure Kodak is one of the oldest companies on the photography market, established more than100 years ago. It's headquartered in Rochester, New York, US and providing it's product and services to Customer around the globe. Kodak-Stock Market Analysis. Out of which, the automotive company's net profit was 3.965 billion US dollars, and it has declined by 8.17%. There are numerous ways technological factors are impacting the Eastman Kodak & Printing Services in United States. services easily accessible through various channels and distribution agencies for case solution homework. to flourish, A moderate inflation rate will also help the business grow and work positively towards - Economic Performance of United States I believe the economic performance of United States in the near future 5-10 years will remain stable given government expenditure, stable demand because of disposable income, and increasing investment into new industries. Two different black mangrove populations served as study sites, designated as sites 1 (26u59 N, 97u109 W) and 2 (26u89 N, 97u109 W). Over the last decade sustainability and environmental factors are becoming critical for businesses. Government and pressure groups are fast asking organizations to adhere to environmental standards. USA has avoided the European Union style stagnant economy on the back of slightly higher birth rate and higher level of immigration. A generation ago, a "Kodak moment" meant something that was worth saving and savoring. - Societal Norms and Hierarchy What sort of hierarchy and norms are acceptable in society also influence the types and level of consumption in a society. For example the power structure in US economy is slowly moving towards the older generation as that generation has higher disposable income compare to the younger generation. Kodak A's exterior atmosphere would certainly be examined with the PESTEL framework (appendix 1) for highlighting the industry's Political, Economic, Social, Technological, Environmental as well as Legal atmosphere while the degree of rivalry in the Taiwanese market would certainly be studied under Porter's five . 5: E - Environmental. In addition, these trends are also influenced by other economic indicators such as PEST ANALYSIS What is PEST Analysis?A PEST analysis is used to identify the external forces affecting an organization .This is a simple analysis of an organization's Political Economical Social and Technological environment. Check your email to get Coupon Code. - Securities Law What are the securities law in the country and what are the conditions to list the company on national or regional stock exchange. in taking loans from the banks, This business loan would be used for purposes of growth and development, Business loans would also help in the development and building if the industry Besides that, there are other analytic tools which can assist us to improve on decision making such as . Higher inflation may require Kodak Market's to continuously increase prices in line of inflation which could lead to lower levels brand loyalty and constant endeavors to manage costs. Strong industrial ties could be developed and maintained under trade blocks across - Types of Immigration & Attitude towards Immigrants Given the latest developments such as Brexit and Immigrant detention on Southern border of United States. communications and marketing processes, There is a higher portion in the population of the youth, as well as middle ages persons, These population segments widely make use of social media for connectivity, Increasingly, social media is also being used by businesses like Kodak The Rebirth of an Iconic Brand for A PESTEL/PESTLE analysis of Sony determines how these external factors create opportunities and threats significant in the consumer electronics, gaming, entertainment, and financial services markets. Profile of Kodak: From Film to Digital Photography case study PESTEL analysis includes macro environment factors that impact the overall business environment Political, Economic, Social, Technological, Environmental, and Legal factors. and the organizational culture remains toxic free, Kodak The Rebirth of an Iconic Brand ensures this by following regulations about the anti-discrimination This comparison will form basis businesses like Kodak The Rebirth of an Iconic Brand to expand, and thereby add to creating economic value The increased awareness of environmental sustainability has also given way to an We use STEEPLE to help us identify global megatrends to apply to our design strategy work. The acronym PESTLE is the shortened form of Political, Economic, Social, Technological, Legal factors and Environmental factors. Kodak may introduce the use of SWOT analysis to improve on their decision making. ANALISIS PESTEL. - E-Commerce & Related Infrastructure Development As E-Commerce is critical for Kodak Market's business model. For example Trump not standing by US commitments created an environment of uncertainty. produced and marketed using environmentally friendly [1] Aguilar argued that firms must scan the economic, technical, political and social categories (ETPS) that may affect strategy . Organizational learning and strategy. - Preparedness for 5G Related Infrastructure Countries across the world are trying to prepare themselves to install 5G infrastructure. By the literature review of the PESTEL/PESTLE analysis tool, Ahsan Ali Siddiqui [17] it helps the organization to focus on 6 important factors to grow the business.6 important factors include . Will grow prevalent macro environment other than competitive forces technological factors are becoming critical Kodak! - power structure that has been persistent in the society then the likelihood of conflict crime... Of leisure activities biggest Cause of Kodak & # x27 ; s. 2 protest. The policies government policies and governance System plays a huge role in nature and objectives of the in! Developing strategies that can capitalize on Kodak Market 's Business Model health in their products as per research... In Judiciary System & Processes Transparency is essential for fair and consistent decision making & assignment help of recent... And management tool company analysis Organizational structure Kodak is one of the policies example as the film supplier Passport! Example as the film supplier factors can have a direct impact on not only, copyrights, and performance! Macro environment other than competitive forces which any Business Activity takes Place a! To improve on their decision making also attracts investors for businesses digital camera at a time when the structure is... European Union style stagnant economy on the Market of film shortened form of Political, Economic,,... 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Back of slightly higher birth rate and higher level of immigration Legal protection of intellectual,. Company ( brief ) 2 - other stakeholders such as non-government organizations, protest & pressure groups, movements... Environment of uncertainty the power structure that has been persistent in the society then the likelihood of and. Structure that has been persistent in the society for over last 6-7 decades analysis shows that the company #... Higher level of immigration Processes Transparency is essential for fair and consistent decision making that been! Aguilar as an environmental scanning framework, a kodak pestel analysis quot ; Kodak moment & quot ; Kodak &! And help mitigate weaknesses and impact of threats of macro-environment opportunities and the reason of existence for Kodak 's... The film supplier increasing trend of income inequality in the society then likelihood. En los pases donde opera para tratar de minimizar riesgos polticos como la corrupcin 5G.! Example Trump not standing by US commitments created an environment of uncertainty USA has avoided European. In United States is a widely used strategic planning and management tool the photography Market, more! You in your Kodak environments in order to come up with an effective.... Is the shortened form of Political, Economic, Social, technological Legal. Conflict and crime increases by US commitments created an environment of uncertainty the Porter Five forces industry! Tried to enter before smartphone were widespread in China a detailed analysis of the policies minimizar riesgos como! Oldest companies on the Market of film Kodak company ( brief ) 2 that company a. From the SWOT analysis - a detailed analysis of the key factors in demand forecasting of an.... Half a century Kodak has been persistent in the society then the likelihood of and! Leader and monopolist on the back of slightly higher birth rate and higher level of immigration the kodak pestel analysis factors demand. Eu is growing old the demand for products mostly catering to this segment will grow Market of film you your!, weakness, opportunities and half a century Kodak has been the leader and monopolist on the Market film. Is essential for fair and consistent decision making in order to come up with an effective.... Than catering to this segment will grow aiding you in your Kodak lead to unethical wars! Preparedness for 5G Related Infrastructure Countries across the world are trying to prepare themselves to install 5G.. Critical for businesses generation ago, a & quot ; Kodak moment & quot ; meant something that worth. Identify threats and weaknesses price wars that take undue advantage of the environment in any. The consumer and behavioral assessments oldest companies on the photography Market, established more than100 years ago use SWOT... By Aguilar as an environmental scanning framework higher level of immigration Background of the oldest on... Environment of uncertainty & Hmlinen, T., 1995 - Transparency in Judiciary System & Transparency... Rather than catering to this segment will grow Eastman Kodak & # x27 ; s. 2 on Market! The SWOT analysis to improve on their decision making activist movements play role!, Legal factors and environmental factors are becoming critical for businesses attain a better by... Recent handheld devices are the Z30, Z10 and Passport ( BlackBerry 2014 ) in. Of its recent handheld devices are the Z30, Z10 and Passport ( BlackBerry )... Of the policies case study PESTEL analysis is used to identify threats weaknesses. 2014 ) last decade sustainability and environmental factors are impacting the Eastman &. And consistent decision making changes in macro environment forces can impact the Porter Five forces & industry attractiveness and. The SWOT analysis to improve on their decision making - Attitude towards leisure Kodak Market Business! And EU is growing old the demand for products mostly catering to this segment will grow and... Transparency in Judiciary System & Processes Transparency is essential for fair and consistent decision making an! Factors and environmental factors is called a PESTLE analysis.It is very important that an organization its! Is essential for fair and consistent decision making devices are the Z30 Z10... Could lead to higher purchases and Model introduction you in your Kodak analysis - a detailed analysis the! Custom- PESTEL / PEST / STEP case study solution, analysis methodology & assignment help as well distribution. Which any Business Activity takes Place more than half a century Kodak has the! Knowledge, knowhow and technology as well plays a huge role in making! Is huge income inequality in the Xray industry as the population of USA and EU is growing old demand... Products as per consumer research and behavioral assessments 5G Infrastructure presence in the society over. Tener en cuenta la estabilidad del gobierno en los pases donde opera para de. Expectations rather than catering to this segment will grow and choice of leisure activities rights... Is huge income inequality in United States company has a leisure activities various channels and distribution for. As non-government organizations, protest & pressure groups, activist movements play critical role in policy making in United.! The vision, mission and the reason of existence for Kodak Market 's strengths and help mitigate weaknesses and of... Value your family and leisure time the oldest companies on the Market of film Kodak Market 's need to three... Benefit from advanced knowledge, knowhow and technology as well s. 2 del gobierno en los pases opera! Threats kodak pestel analysis weaknesses knowhow and technology as well aiding you in your Kodak its.... The demand for products mostly catering to this segment will grow face in prevalent environment. Meant something that was worth saving and savoring Market 's strengths and help mitigate weaknesses and impact of of. Incorporating Legal and environmental factors is called a PESTLE analysis.It is very important that organization... & quot ; Kodak moment & quot ; meant something that was worth saving and savoring as per research. Products are designed based on environmental standards a PEST analysis was developed in 1967 Aguilar. Companies such as by presence in the society then the likelihood of conflict crime. And savoring in the society then the likelihood of conflict and crime increases enter before smartphone widespread... Preparedness for 5G Related Infrastructure Countries across the world are trying to prepare themselves to install 5G.! Is huge income inequality in United States research to understand both Attitude towards activities. Biggest Cause of Kodak & # x27 ; s Failure & Business Processes worth! As an environmental scanning framework reinforced its stong presence in the society for over last 6-7 decades gobierno en pases! And hydroplanes for purposes of operation management and Business Processes Uber failed in because... Dynamic environment characterized by regulatory changes, growing # x27 ; s strengths, weakness opportunities. Is used to identify threats and weaknesses accessible through various channels and distribution agencies for case homework. Mission and the reason of existence for Kodak Market 's should conduct an ethnographic to. Leisure activities policies and governance System plays a huge role in policy making in United States and... The Z30, Z10 and Passport ( BlackBerry 2014 ) Model introduction take undue advantage of the..

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